Playing on the innate affluence of the fashion community, Zoe Alon based her fashion brand on a levidrome: MUSSOPO.

 

Mussopo calls out to the higher class, with an exotic euphony that exudes exclusivity. However, when spelled backwards, Opposum reaches a new audience: one who appreciates the mockery of such a label. Opossum reveals the label’s goal of addressing a variety of socioeconomic issues, whilst sticking to a raw and distressed design.